Sustainability
Being a catalyst for transformation means embedding purpose in everything we do, merging innovation, ethics, and long-term impact to shape a better future across industries.
At AFED, sustainability isn't an afterthought, it's a core strategy.
Our Sustainability Initiatives
Empowering Entrepreneurs to Rise
We are proud to have enabled over 240 entrepreneurs many from underserved communities to transform their lives through our entrepreneurship and licensing programmes. With brands like Mr. Churros, we provide low-barrier entry points to business ownership, offering support in training, digital operations, supply chain management, and branding. This not only builds sustainable livelihoods but strengthens the local economy through inclusive growth.
Growing with Purpose: Our People
AFED's impact is also reflected in the 700+ employees who power our businesses every day. Across F&B outlets, digital hubs, consulting teams, and technical field operations, we've built a workforce rooted in trust, diversity, and development. By investing in training, leadership programs, and inclusive workplace practices, we foster an environment where every individual can grow, contribute, and succeed.
Driving Innovation Through IP & R&D
Innovation is a key pillar of sustainable leadership. In 2024 and 2025 alone, AFED filed more than 32 patents and intellectual property (IP) rights, ranging from food preparation technologies to proprietary ERP modules and energy optimization tools. These filings reflect our relentless pursuit of originality, efficiency, and long-term competitive advantage helping us shape industries while protecting the innovations that set us apart.
Collaborating on a Global Scale
Transformation thrives through partnerships. AFED has established collaborations with over 8 global players, including leaders in digital technology, energy services, and academic institutions. These strategic alliances fuel our knowledge exchange, accelerate innovation, and open new pathways for growth in Malaysia and the region. From tech integration with international ERP providers to joint R&D with energy firms, we believe that collective intelligence is the key to future-proofing industries.
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